Performance measures of net-enabled hypercompetitive industries: The case of tourism

New publication just out in International Journal of Information Management

Performance measures of net-enabled hypercompetitive industries:

The case of tourism
Eleni Michopoulou, and Dimitrios Buhalis

International Journal of Information Management

Volume 28, Issue 3, June 2008, Pages 168-180

http://dx.doi.org/10.1016/j.ijinfomgt.2007.07.003

Abstract

This paper investigates the theory and practice of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for return on investment (ROI) calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short- and long-term objectives.

Keywords: Web analytics; e-Metrics; ROI; Tourism; Performance measurement