
Organised by the International Federation for Information Technology and Travel & Tourism (IFITT), ENTER2009@Amsterdam is the 16th ENTER Conference bringing together international experts in all aspects of Information Communication Technologies in Travel and Tourism. In 2009, ENTER will move on to the city of Amsterdam, Netherlands, taking place in the well-known RAI Exhibition and Congress Centre. Amsterdam is centrally located in Europe, easily accessible for international participants, and from its canals to famous historical sights one of the most romantic and beautiful cities in Europe. ENTER offers a unique forum for academic, industry and government representatives to explore the future of ICTs in Tourism through research and dynamic dialogue within the social network of the IFITT community. The chairs of ENTER 2009 are working hard to develop the most comprehensive programme ever for ENTER. With more than 150 presentations over 3 days and more than 450 participants, ENTER is THE event in Tourism and Technology that brings researchers, industry and destinations together. The three tracks, namely Research, Destinations and Industry are designed in a way that enables maximum exchange of information and interaction. Presentations and debates will explore the state-of-the-art research and industry case studies on the application of information and communication technologies to travel and tourism. This year we will concentrate on ICT-enabled dynamic challenges for Travel and Tourism to cover both technology and business and there will also be plenty for local and national government agencies to consider. Issues to be discussed cover a wide range of cutting-edge challenges and the following gives a flavour of this:
Customer centricity
inspire consumers with ICTs
Recommender systems
Social networking & Travel
Web 2.0 and Travel 2.0
ICT-enabled segmentation
eTourism and disability
Accessible eTourism design
eLearning for Tourism
Direct vs indirect distribution
ICT-based Productivity
Reengineering tourism
eTourism and Pricing
Revenue Management
Web analytics
Online Security
ePayments
eBranding and brand integrity
Distribution strategies
ICT-enabled partnerships
Advanced distribution systems
Polling services
Travel Search and Metasearch
Interoperability & Interconnectivity
Web 3.0 and Travel 3.0
Destination web sites & Clusters
Advanced destination portals
Geographical Mash ups
Location Based Services
Wireless systems and WiMAX
Mobile solutions
Usability and web design
Multimedia convergence
Affiliate marketing online
Smart ICT investments
Online advertising



I am off to Madrid for the United Nations World Tourism Organisation Ulysses2008 conference and award ceremony.




